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This Applebee’s rebrand offers a new and fresh take on the classic American restaurant chain. Everything from the imagery to the color theory and logo have been updated to reflect a brighter and more welcoming version of the company. The rebrand also highlights the most distinctive part of Applebee’s brand: the apple!
The main Applebee’s logo is used for primary branding purposes such as signage, uniforms, and being featured on the menu. The other two horizontal logos come into play wherever there is a context that calls for a more professional, corporate wordmark.
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The simplified logos are used primarily for merchandise, social media profile pictures, and other instances wherein a horizontal logo does not make sense within the composition.
The mission for this AppleBee’s rebrand is to take Applebee’s out of its “I guess we can go there” era and make it into an establishment that people are excited to visit. As it currently stands, Applebee’s is not people’s first choice when it comes to restaurants, and we want to change that. By offering a refreshed, modern perspective, we can reframe its public image and brand identity and create an inviting, warm, and friendly environment.
